Morguefile The other day Seth Godin posted a marketing post about " You Can't Change Everybody " The point being you can't reach everybody with marketing anymore - maybe you never could, but in the days of three networks and PBS, you could reach a LOT of people with a 30 second TV commercial, in the days of Time and Newsweek, you could reach a TON of people with a full page ad. But, he likes to say, we live in an age of a billion channels (and it's true), so you can't reach everybody. Why try? You have to be VERY selective now. So...who you gonna reach. And since marketing is about change, whose mind are you going to try to change? He then lists a bunch of questions to figure out once you can answer the who - the very specific who - and, face it, if you can't answer the who, don't bother going on. So, what follows applies to church too, I think. Generally. We're not trying to sell, so much, as reach. But it's still about connecting a...