All the Difference
As part of my Monday morning routine, I surfed over to the Church Marketing Sucks webiste and hit on an interesting post here . To summarize: Most people don't think about church. Why market a church? Because most people don't think about church. Ah, you may be thinking, "Of course they think about church. How could they NOT think about church?" Okay, maybe you're not thinking that - but for me, and for most people I know, well, we think about church. But that's because most people I know GO to church - it's part of us, part of who we are. I don't think about hair care products. I mean, really, have you seen my hair? I got it cut over the weekend and decided to do something different. Set the clippers on 4 instead of 3. Well, it is winter and that extra 1/8th of an inch might just keep me warmer. But I don't think about conditioners and gels and...paste? Really? Volumizers, restructurizers, um...what? I Googled hair products a moment ago...and was...