Brands that Stick...
http://www.spendlessreachmore.com/?p=33
Recently I was watching FOX news and they had Political analyst Carl Rove. He was talking about bounce and bounce time. When he was the campaign manager for President Bush, they new their bounce time was about 4 days. In other words, 8 years ago when they gave a speech they knew the speech would be in the hearts and minds of people for about 4 days, he later went on to explain how today’s rules have drastically changed. He said the bounce time, today its about 1 hour!
Staying in front of the congregation with information and being part of your organization is more and more crucial. As you know… Its a living organization that has continual needs, depending on them to show up week after week to get feed by the Senior Pastor is life time, that is a week to week is a lifetime! Putting together a strategic plan to engage with your audience on a daily basis is a really good idea.
If you have not made the investment in solidifying your brand, now is a great time. Your brand is going to become more and more crucial as we go forward.
One hour bounce? Wow...I couldn't find a link to Karl Rove actually saying that (yeah, I didn't spend a lot of time on it, either) but even if it's like four days...wow...
So, I read a lot of stuff about "Branding" - making messages stick. How do we do that? How do we get the big idea from Sunday to stay with people through the week?
I guess that's the $64,000 question (man, that show hasn't been on in how long, and we still use that phrase? Hmmm...what made THAT message stick?)...
We're moving into our stewardship time at Christ UMC and it's hard to talk about giving and serving in a way that's going to stick with people and make an impact on their lives...
That is, without gimmicks. It's interesting to me to see how these things unfold here (being the new kid on the block)...
Comments